In April of 1964, the Ford Motor Company launched the Mustang, running advertising campaigns on all three major TV channels across America at the same time. This was a unique time in history as the largest population bubble in history was coming to age in America, and Ford sold 22,000 examples the first day the Mustang was available. By the end of the year, nearly half-a-million examples found ownership. Ford had created a new class of car practically overnight and had caught the rest of the United States auto industry off guard. The car was as much a means of transportation as it was a lifestyle statement. It had decent economy, brisk performance, sporty looks, and a great value-for-money. They were offered with a range of engines, body styles, and styling options appealing to a very wide audience. They were affordable and much of its engineering was shared with existing Ford products. It shared its floor pan and drivetrain with the Falcon which helped save considerable 'tooling' costs. Bodystyles initially included the 'Notchback' Coupe or Convertible. It shared its front double-wishbone/coil spring and leaf spring rear suspension with the Falcon. Differences included the Mustang cockpit which sat further back on the chassis, allowing for a longer front and shorter rear-end design and its roof and hood were also lower in comparison. There was a galloping horse in the grille, cut-away side sections, and the 3-section rear lights.